Vera is my sweet niece. I developed this book using pieces of existing illustration I owned supplemented with my own. The story is written as an original by me with a message of independence, strength, imagination, and wonder. Dream on, baby girl is my introduction to Vera and, hopefully, a reminder that I’m always there, be it in person or in spirit.
BootUp Camps are innovative STEM-based accelerator programs funded by the Colorado Community College System.
As Marketing & Art Director for Bootup Camps, I not only created the entire brand & marketing campaign from the ground up, I aided in the establishment of many of the core classes and programs. The images you see comprise all of the areas I oversaw in design, advertising, and marketing.
The Handmaid’s Tale, by Margaret Atwood, is set in a near-future New England. In a totalitarian state resembling a theonomy, the United States government has been overthrown. The novel focuses on the journey of the handmaid Offred. Her name derives from the possessive form “of Fred”; handmaids are forbidden to use their birth names and must echo the male, or master, whom they serve.
As a personal project that spilled into an assignment for Design & Layout class, I redesigned Margaret Atwood’s The Handmaid’s Tale. The simple illustration is meant to give the impression that Offred is staring directly at you, begging the question “why do you sit idley by?” The book cover came on the heels of the release of Season 2 on Hulu and through pure accident foreshadowed the events of the first new episode.
“REI is a specialty outdoor retailer, headquartered near Seattle. Founded in 1938, REI is now the nation’s largest consumer co-op. Its growing community of 5.5 million active members expect and love the best quality gear.” -underconsideration.com/brandnew/
I initially wasn’t aware of this branding change for REI until I received a package and noticed that the storefronts had a different logo than the box. This triggered me to research and I found the redesign from 2015. Not investing in new signage with the design told me that the company wasn’t 100% invested in the mark. With this in mind, I went about redesigning it.
This assignment for class detailed a 9x15 original calendar. I chose to use punctuation puns as my main design element, with each mark occupying the majority of the page. The use of inner shadows gives the piece dimensionality and texture, as if layered pieces of paper.
Yatai Food Cart
Yatai owner Brittany Bisk was my very first client, before I even knew how to use Adobe programs and was still using Canva. Without her business, I wouldn’t be presenting this portfolio now. The relationship I formed, and the freedom of design that she allowed me, helped to form the basis of how I would interact with clients forever. I redesigned not only her website, but her menu and all accompanying marketing materials.